MatchGear ~ Branding


MatchGear, a sports apparel company catering to the rugby market, wanted to move their brand in a new direction. They sought a comprehensive treatment that would transcend multiple sporting-apparel markets -- a solution that was modern and fluid.

The logo came together as a segmented design with the focal point being a central mark. The mark is an homage to their key market, and is designed to be used as a stand-alone element or in conjunction with the text. Once the logo was in place, we moved forward with a complete graphic solution and development of multiple branded items for this new sporting apparel player.