DRAG SPECIALTIES ~ BRANDING
I joined Edge Advertising in 2010 as Creative Director, and my primary client became Drag Specialties -- a global leader in aftermarket V-Twin motorcycle parts. My task: to take an already established brand and provide a cohesive look and marketing message across multiple mediums. I became personally responsible for developing engaging, on-target solutions and creative content for each project. Below you will find a variety of solutions and treatments used to promote the brand including: print ads, catalogs, web and motion.