DRAG SPECIALTIES ~ BRANDING
I joined Edge Advertising in 2010 as Creative Director, and my primary client became Drag Specialties -- a global leader in aftermarket V-Twin motorcycle parts. My task: take an established brand and provide a cohesive look and marketing message across multiple mediums. I was responsible for developing engaging, on-target solutions and creative content. Below you will find a variety of solutions and treatments used to promote the brand.
